The film and video industry is going through a major shift. The slowdown caused by last year’s writers’ and actors’ strikes in the U.S., the economic downturn, and the end of the so-called streaming wars have led to fewer projects, tighter budgets, and more competition than ever before.

Freelance videographers are feeling the pressure. Late last year, I worked with reality TV industry insiders who had left broadcast television to enter the videography space. Meanwhile, traditional wedding and event videographers are now competing with content creators offering TikTok-style edits for brides. The once “safe” sectors of videography are no longer guaranteed sources of work.

So how do we survive this? I think it’s time to throw away the old advice about finding a single niche and sticking to it. Instead, it’s time to become nicheless.

This year alone, I’ve worked on music videos, corporate projects, and films. Not only has this allowed me to keep working while others struggle in a shrinking niche, but I’ve also improved my craft—applying lessons from one sector to another. Reality TV techniques in corporate storytelling. Music video lighting in narrative filmmaking. The more versatile we become, the better we adapt.

In a changing industry, staying in one lane might leave you stuck. Versatility is the future.